In an era where artificial intelligence and image-generating abilities are everywhere, it seems that the photographer’s role is under siege. Is this really the case?
In the latest episode of the Art of E-commerce podcast, Kamil Czaja, CEO of Gopackshot, talks with Marek Kich about how to professionally use AI to create content that supports online business.
This recording will be helpful for anyone who’s curious about how good photos can really boost sales, and what makes a photo good.
The talk covers key aspects of product photography, such as:
- The importance of thumbnails.
- Contextual photos – is it worth investing in them.
- Consistency and standardization – how to stay consistent and not overdo it.
- Creativity: is there room for non-obvious shots in e-commerce?
- Product presentation on models and models: How not to distract from the product?
- Latest trends in fashion photography.
This recording gives useful tips for anyone running an online brand and dealing with product photography issues. It’s good for those who want to make their photography process better or who are thinking about setting up their own studio.