Good product photography tells a story | podcast
In an era where artificial intelligence and image-generating abilities are everywhere, it seems that the photographer’s role is under siege. Is this really the case? In the latest episode of the Art of E-commerce podcast, Kamil Czaja, CEO of Gopackshot, talks with Marek Kich about how to professionally use AI to create content […]
The most important aspects of product photography in the Fashion Business
We must all agree that having good product photos is crucial for online sales. Visitors to the website will make their purchase decision based on these images. Therefore, for your business and your sales, it is important that they are good, realistic photos. Based on the photo, the customer should be able to assess the […]
Choosing between Flat Lay and Ghost Mannequin Photography: a matter of presentation and audience
In the vast realm of online content, one recurring debate revolves around the choice between two distinct styles of product photography: Flat Lay and Mannequin. While some sources insist that this decision primarily hinges on budget considerations, we beg to differ. In our view, the preference between Flat Lay and Mannequin photography isn’t merely a […]
How AI is revolutionizing fashion product photography
Today we can be certain that 2023 will be the year of „artificial intelligence.” In today’s world, the fashion industry is rapidly developing, and online stores are a key tool for major fashion brands with the increasing popularity of online shopping for clothing and fashion accessories. According to statistical data, the number of people buying […]
Benefits of test shoots offered by fashion e-commerce photography studios
Choosing a photography studio for your fashion brand is a crucial decision that requires careful consideration. It plays a key role in effectively capturing and showcasing your products, conveying your vision through photographs and ultimately – the sale of your products. To ensure you are making the right choice, many photography studios offer a valuable […]
A guide to marketplace specifications and picture requirements for Zalando, About You, and Breuninger
Marketplaces offer retailers the chance to showcase their products online, even if they don’t have their own sales platform. The rise of online marketplaces has transformed the way businesses sell their products. With access to a vast audience, sellers can expand their reach, while customers benefit from an extensive range of products to choose from. […]
From vision to reality: a guide to organizing a model photo shoot
Organizing a model photoshoot is an essential component of showcasing your fashion brand and connecting with your target audience. According to a survey conducted by Adobe, 67% of consumers consider image quality to be very important when making a purchase online. However, the process can be challenging and time-consuming, especially if you decide to do […]
Elevate your fashion brand with the power of model photography
In the fast-paced world of fashion, captivating visuals are indispensable. Model photography is a vital component of the fashion industry, acting as the perfect medium to convey a brand’s unique identity, showcase the latest trends, and ultimately drive sales. Considering that 90% of information transmitted to the brain is visual, and people form their first […]
Revolutionize your fashion e-commerce: 5 reasons why video is a must-have for boosting sales
In the world of online shopping, it can be challenging for fashion brands to stand out and capture the attention of potential customers. However, by leveraging the power of video content, brands can create a more engaging and immersive experience that drives sales and builds trust with their audience. Here are five reasons why video […]
Why outsourcing the entire product photography process is the best solution for the fast-fashion industry?
Your e-shop is developing, and the big decision has been made: you will outsource your fashion product photography. But since you have been reading this article, you probably don’t know how to do it or which part of the production is worth outsourcing. From a professional studio perspective, we think that outsourcing the entire process, […]
Advantages and disadvantages of outsourcing product photography to a local photographer.
Whether you have your business already ongoing or just planning to set up one, having an e-commerce website requires the excellent product photography and attractive marketing visuals, so your clients can purchase without hesitation. If you wonder what could happen if you choose to cooperate closely with a local photographer who will help you expand […]
When and why outsourcing product photography is the best solution for your e-commerce fashion business?
No matter if your e-commerce is developing, or you already have a running e-shop. Sooner or later, you will come to a point when you have to decide whether you want to create a photo studio in-house or find a reliable partner to outsource the product photography. The decision process is usually not easy, and […]
How to do product photography for the fashion industry and why the articles with product detail photos have a bigger conversion rate?
There is no need to convince anyone that product photos can make or break the online product sale. However, high-quality visuals shape the first and also the fullest impression about the product. They bring presented items to life, tell stories, and build customers’ trust for the brand and the product. They show more than even […]
3 ways of outsourcing e-commerce product photography.
Outsourcing of product photography is a process in which you decide to give out photo production to a reliable partner. If you have not decided yet whether it’s the best solution for your company, with this article, you can find out when and why outsourcing product photography is the best solution for your e-commerce fashion […]